![]() ![]() The graphic should be easy to understand and add to the message the headline is conveying. The headline should allow the recipient to immediately know what you’re selling. The best way to achieve that is with a bold, clear headline that isn’t cluttered up with other text. On the postcard there should be one central message. These are the 10 elements your design absolutely must have to maximize your return: 5 to 1 percent response – but this depends on the industry. And that requires far from the bare minimum.ĭo you want your direct mail postcard to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should generally draw a. Since you are reading this book, I take it that you want to know how you can utilize direct mail to really grow your company. However, there is more to direct mail marketing than the bare minimum, and eventually low quality will start to affect your campaign. Much as in deciding on a list, there are definite rules you should follow when designing a postcard.īased on what I said earlier about the quantity of mail determining your income, you could literally slap together a postcard on your own printer, send it out consistently, and still make money. The design of your postcard is almost as important in eliciting a response as getting a good list – it runs a very close second. A picture may be worth a thousand words, but an effective postcard design is worth a thousand prospects. ![]()
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